Tuesday, February 24, 2015

Pricing the Book

We have everything ready to go.  Now Kindle wants to know the price for the book.

And to make it more difficult, there are options.

1. Apparently, "normal" is a 35% royalty rate, and we can price it between 0.99 and 9.99 per book.

2. But there is a 70% royalty rate option.

There is a web page "Kindle eBook Royalties: 70% vs. 35% and 6 Essential Things You Need to Know" to help with choosing between these two.  It suggests that for the 70% royalty rate, the price needs to be between $2.99 and $9.99, and we pay for file delivery.

And, it says, the book must not be in the public domain.  We haven't settled that issue, and I don't think we need to, but it may be more of an issue here.

3. And then there is something called Kindle Select. This is a program to allow Amazon to loan out books, and so on, to encourage people to get the Kindle. To be part of that, Amazon gets exclusive e-book rights.

I assume our intent is not money, but to get the book as widely distributed as possible.  Given the original 100-copy private printing, this seems to be more a labor of love than an attempt to maximize profit.  To get the maximum distribution, we could set a low price ($0.99) and join the Kindle Select program, trying to get Amazon to market it as much as possible.

So my approach would be to

(a) join Kindle Select,
(b) go for the 35% royalty rate, and
(c) set the price at $0.99.


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